How Much Does a Virtual Assistant Make?

how much does a virtual assistant make

The role of a virtual assistant has become increasingly prominent with the rise of both remote work and digital entrepreneurship.

Virtual assistants offer a wide range of services, from administrative support to specialized tasks like social media management and bookkeeping.

With our latest guide, we aim to explain how much virtual assistants earn and examine the various factors that influence their income.

The Basics of Virtual Assistant Compensation

The salary of a virtual assistant varies significantly based on several key factors including experience, location, industry, and the specific services they offer.

According to various sources, the average annual earnings for virtual assistants can range from $30,000 to $60,000.

However, the potential for higher earnings exists, particularly for those with specialized skills or those who run their own virtual businesses.

Influencing Factors on Virtual Assistant Salaries

Experience Level

  • Entry-Level Virtual Assistants: Those new to the field typically earn between $15 and $25 per hour, translating to annual earnings of approximately $30,000 to $40,000 if working full-time. Entry-level virtual assistants often perform general administrative tasks and provide basic support.
  • Mid-Level Virtual Assistants: With a few years of experience, virtual assistants can see their hourly rates increase to between $25 and $40, leading to annual earnings of $40,000 to $60,000. These assistants may handle more complex tasks and have a more diverse skill set.
  • Senior-Level Virtual Assistants: Highly experienced virtual assistants, especially those offering specialized services or managing a team of assistants, can charge $50 per hour or more. Their annual earnings can exceed $70,000, reflecting their advanced expertise and value to clients.

Geographical Location

  • High-Demand Markets: While virtual assistants work remotely, their earnings can still be influenced by the demand and cost of living in their primary market. Virtual assistants based in or targeting high-demand areas like the United States, Canada, and Western Europe tend to earn higher rates compared to those in developing countries.
  • Lower-Cost Regions: Virtual assistants operating from regions with a lower cost of living, such as Southeast Asia or Eastern Europe, might charge lower rates. However, they can still achieve competitive earnings due to lower living expenses.


  • Corporate and Specialized Services: Virtual assistants working for corporate clients or offering specialized services (e.g., digital marketing, bookkeeping) can command higher rates. Their salaries can range from $50,000 to $70,000 annually.
  • Small Businesses and Entrepreneurs: Virtual assistants supporting small businesses or individual entrepreneurs might earn less, typically between $30,000 and $50,000 per year, depending on the services provided.

Skills and Specializations

Virtual assistants with advanced skills, such as proficiency in project management software, digital marketing, or advanced customer service techniques, can charge premium rates.

Specializations can increase hourly rates by 20-30%, potentially boosting annual earnings to $60,000 or more.

Salary Data from Key Sources

PayScale: According to PayScale, the average hourly rate for virtual assistants is approximately $16, with a range typically between $10 and $27. This translates to annual earnings of roughly $30,000 to $55,000 for full-time work.

Indeed: Indeed reports an average hourly rate of around $19 for virtual assistants, with top earners making up to $30 per hour. Annual earnings can therefore range from $35,000 to $60,000.

Upwork: Freelancing platforms like Upwork indicate that experienced virtual assistants can charge between $20 and $50 per hour, depending on their expertise and the complexity of the tasks. This allows for potential earnings of $40,000 to $100,000 per year for those working full-time.

Career Advancement and Salary Growth

Expanding Service Offerings

Virtual assistants who expand their service offerings to include high-demand skills such as social media management, SEO, or content creation can significantly increase their earnings. Adding these services can justify higher hourly rates and attract a broader client base.

Building a virtual assistant business

Many virtual assistants transition from solo work to building their own VA agencies, managing a team of assistants and providing comprehensive support services.

This can substantially increase their income potential, with some VA business owners earning six-figure incomes.


Virtual assistant salaries are influenced by a range of factors including experience, location, industry, and specialized skills.

While entry-level VAs might start around $30,000 annually, experienced professionals offering specialized services or running their own VA businesses can earn upwards of $70,000.

The growing demand for remote administrative and specialized support ensures that skilled virtual assistants will continue to find ample opportunities and competitive compensation.

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